Frequently Asked Questions
What is Pincho?
Pincho is a unique restaurant franchise concept that sits at the intersection of three segments: better burgers, which comprise about 30% of our sales; Latin grill, with skewers known as Pinchos served in a variety of bowls and platters; and elegant fast casual, which provides an exciting dining experience that is particularly attractive to our heavily Millennial customer base.
How much can I make?
Earnings will vary. While no franchisor can guarantee performance, sales, profit margins or revenues, we can disclose that our average unit volume in 2017 was around $1.5 million. To see more detailed information from Item 19 of our Franchise Disclosure Document (FDD), please fill out the form to download our free franchise report .
Who is your ideal franchisee?
Experienced multi-unit operators with sufficient capital and expertise to build three to five restaurants in the next three to five years.
How much is the initial investment?
Pincho’s startup investment, according to Item 7 of our most recent FDD, ranges from $461,055 to $653,500. Our franchise fee is $30,000, and franchise buyers must develop a minimum of three restaurants under an Area Developer agreement.
What territories are available?
At Pincho, we are more interested in finding the right buyer to operate our restaurants than we are in growing in specific territories. We are open to development anywhere in the continental U.S. with the right franchise candidate.
Who are my customers?
Our restaurants have a heavily Millennial customer base, and our marketing strategy is dominated by social media. Our food has to be high quality, it has to be delicious and it has to be Instagrammable. We don’t do discounting or couponing. We tempt customers with monthly LTOs and our incredible feed on Instagram, and our best customers come back week after week for lunch or dinner.
How large is a typical Pincho restaurant?
Our ideal locations are between 2,000 and 2,400 square feet, has a 20-foot storefront and seats between 50-70 diners.